12+ ways to generate trust as a stinky MLM
MLM companies are Ponzi schemes. Plain and simple. In order to fool people join in, they really need to generate trust. Here are some ways to do it:
Various
Intellectually Challenging Skills
Very often I am dazzled and full of respect for hackers, crackers, crooks (online and offline), marketers and all sorts of people that use creativity to obtain results. Yes, I know, saying that I admire some criminals is not very politically correct. 🙂 But I admire their brain results, their intellectually challenging skills and ideas, … Read more
Do what the priest tells you, not what the priest does. And use common sense!
All sites are improvable. But you’d expect that the biggest sites on the planet would score highest, close to perfection. After all, they are the best practice, right? They have the smartest brains, the most money, the biggest expertise. Dammit, they even created parts of the internet, just as we know it. So, as best … Read more
The “We’ll be in touch” bullshit
Initially, we all got frustrated when we got dumped or rejected. Or when we sent CVs to employers and we did not got answers back. For sure all our mums told us that the proper thing to do is to answer back when you are being spoken, right? So, these entities (employers, suppliers, potential clients, … Read more
This is an answer to an old dilemma: who shall be my target audience?
You can see where the money are 🙂
50 more clients
The other days we just realized that our site was not updated for like 2 years. Especially the clients section. So, we started to count and we added 50 of them (a round number) on the clients page. It’s a nice portfolio and we are proud of it. A lot of memories re-appeared. And a … Read more
Live blogging Digital Marketing Forum
Today, at Crowne Plaza, I’ll write some interesting facts from what these guys are saying…. URSUS (SAB MILLER) ten learnings: always plan for 12 months ahead don’t start something and leave it suspended. if u don’t put content regularly, don’t start hire people u don’t understand don’t try to be cool, be authentic big brands … Read more
How important is the health of your brand
The answer is “very”. The brand is THE most important asset you have. You can change your suppliers, you can change your staff, you can change all the variations of the business itself. The force of the brand helps you to move on 🙂 Here is a nice articole on brand health that i recently … Read more
Live blogging from NetCamp 2010
Here are some interesting ideas from Netcamp 2010. Nice event, from Manafu and evensys Ian Broom – launch 48 it’s a good way to start a business if an investor keeps bugging u to start a business 800 entrepreneurs, 35 startups sunnytrail – analytics for sales runkeeper – iphone app (geolocation) build an game if … Read more
New client
After a long selection process (of several months), after competing with more than 10 competitors, we finally won a pitch for one of the biggest US museum, for a very nice (and big) project. We are very happy, as between our competitors were huge digital players, with huge PR 10 clients in portfolio. So, we … Read more
Guaranteed results by Ferseta e-Consulting Cabinet – nice example
I promote myself as e-marketing services provider with guaranteed ROI. Now I am in a middle of a business case very interested: client: Unilever – brand: Algida They have a site, www.iubesteinghetata.ro that in google.ro after “inghetata” in the first 1000 results did not appeared. And this was not acceptable. That’s why I stept in. … Read more
Why reinstalling a computer is pain in the a*s
I just calculated that I need a tone of softwares that need to be reinstalled on my computer, that makes it a very time consuming process: Windows Firewall Antivirus Adobe Acrobat Print Firefox Chrome IE 8 IE6 Opera Safari MS Office Nero Macromedia Total Commander Adobe Photoshop codecs pack VLC Canon print IBP YM Skype … Read more
Summer Work
I saw that everybody is more relaxed during this summer. Really hot temperature, really stupid government decisions, a lot of emigration intentions to New Zealand. New clients comming, (some) old clients dying. Cycle of life. Me personally I’m going each weekend outside Bucharest. Jony is going to seaside also this week. John is building a … Read more
My take away from 2010 football worldcup
My take away from this football worldcup was the fact that i saw several chinese companies advertising themselves near the field, together with coke, canon, hyunday and other classic big spenders! On my Romanian blog i said at some point that Made in China will be as valuable as Made in Japan
Nice learnings from JCI mentor startup meeting
Like I said on twitter earlier, I’m gonna be a mentor again. Mihai Nasaudean invited me and as he promised it will not take so much time from my daily schedule, i said yes. And until know i don’t regret i do 🙂 Learnings from today: my next business will be as a garbage man:). … Read more