MID (Marketing In Direct) – a great event

MID (Marketing In Direct) – a great event

Yesterday I’ve been to MID (Marketing In Direct) event, at the Diplomats Club in Bucharest. Great event, with some great/weird/creative speakers. Quite different versus what I expected, but with a lot of added value, at least for me. ­čÖé Just a few learnings: – try to reduce the fixed costs and always transfer them to variable costs, tied to results; – never f***ing ever do tactics without a clean and clear strategy; – always focus on HOW fast can you start a relationship with your potential client? How difficult is for the client to buy from you? – always think how to increase the value of a client; – Passion in everything you are selling. Crazy passion! – Purpose – bigger than life purpose… transform the life of the clients; – Generically speaking, we humans are afraid of new (thanks Adrian Stanciu for a great scientifically explanation on this); – Mihaela Tatu – a great life lesson; Thank you Mihaela Petrovan & the team for a very nice organization. ­čÖé And also thank indirectly to all their sponsors/partners, because is very difficult to do an event these days. And all the help the organizers can get is gold:)....
Always do business with entities that have something to lose

Always do business with entities that have something to lose

For me it matters a lot the PREDICTABILITY. Predictability makes me calm. It helps us, as a business, not to go bankrupt. Predictability helps our clients to trust us when we promise something. It helps our employees to know that they will get the money at the end of the month, no matter what. Being predictable is good for business, for the stress levels and for the life quality, in general. Because I love predictability, I hate surprises (except some nice ones:) ). So, that’s why I love to do businesses with people/companies that have something to lose if something is going wrong. Because this is a positive stress that keeps them focus on the end result. I prefer to pay a premium, just to know that if something is wrong with the product, the entity that sold it to me will take care of me, that will make me happy. Big corporations have something to lose. Big brands have something to lose. People that live through recommendations can loose everything if they screw up. Whenever is risk involved, I prefer to minimize the risk. Too many families to feed ­čÖé We have a lot to lose, so do business with us: Kuantero, StartEvo, 59sec.:) We are predictable that we’ll take good care of you!...
59sec LITE – Contact Form 7 Push Notifications on iOS and Android Devices WordPress Plugin

59sec LITE – Contact Form 7 Push Notifications on iOS and Android Devices WordPress Plugin

At Kuantero we launched the 59sec LITE version, which basically is a Contact Form 7 Push Notifications on iOS and Android. Why should you use it: Because 59sec helps you answer leads very fast, under 59 seconds. This will boost your conversion rates, not to mention your perceived brand value. There is a study done by MIT and Kellogg that demonstrates that in average, answering a lead in 30 minutes versus 5 minutes = 21 times LESS chances to close the sale! HUGE! How can you test 59sec LITE – Contact Form 7 Push Notifications (as well as 59sec PRO) Go www.59sec.com/test What features does 59sec LITE has? Entry Sources: Contact Form 7 plugin (only one form in LITE version) Notifications: iOS and Android push notifications (maximum 20 notifications/month in LITE version) Take users to LEADS section directly when logging into WordPress. (makes answering faster) Users: bosses. Statistics: last 30 days, per agent, per type of status Leads to be answered counter for each lead from generation until it is being grabbed (to track response time) CRM time taken for each lead lead date agent who grabbed the lead lead content status selector comments editor What features does 59sec PRO has? Visit http://www.59sec.com/features-59sec/ Here is also a short video explaining how to use it. If you want to try for free 59sec LITE, go here: http://www.59sec.com/test If you want to try for free 59sec PRO on your own site, you can do it as a 30 day-trial, no credit card required here! More details at...
12+ ways to generate trust as a stinky MLM

12+ ways to generate trust as a stinky MLM

MLM companies are Ponzi schemes. Plain and simple. In order to fool people join in, they really need to generate trust. Here are some ways to do it: Don’t tell to the guest it’s a MLM in the first place. They most probably will not come! Tell them is a socializing event, it’s an opportunity, it’s a fun event, etc… Set the MLM meeting in a fancy place (a hotel or a Government facility). They cannot be crooks, correct? They are a legit business. Show earnings of previous joined “leaders”. Proof of money! Greed is good! Always have at least one differentiator point. “Our product is unique in the world, we have global patent for it, we invest millions in research” Proof of social pressure. You are not the only one stupid to join. There are millions. So, you are not so stupid after all. Actually, you are smart. ­čÖé Show pictures of success to generate trust: fancy cars, a palm tree and a nice beach, tablets, people with success. Or show cars in the parking lot ­čÖé Show a LOT of testimonials, preferably live, from various, happy, grateful people. They can’t be all wrong, can they? Create 2-3 site with MLM earnings rankings (like http://www.businessforhome.org/, a shitty site with PR 3 and hidden register owner), where, obviously, your MLM scores highest :). Just like the multinationals create NGOs just to say “Our product is recommended by the National Association of …..” Involve the newcomers into small physical activities – “Raise your hand if ….”. This will make them lower the barriers… Ask questions where the answer is mandatory...
Intellectually Challenging Skills

Intellectually Challenging Skills

Very often I am dazzled and full of respect for hackers, crackers, crooks (online and offline), marketers and all sorts of people that use creativity to obtain results. Yes, I know, saying that I admire some criminals is not very politically correct. ­čÖé But I admire their brain results, their intellectually challenging skills and ideas, not their values system. (image source: www.justcreativeads.com) To produce an idea that is intellectually challenging for others shows a great deal about the lateral thinking process, about using mathematics and large numbers theory, about using psychology tools. They all use non-euclidean thinking to generate results. Even if it’s use to generate negative results, the process itself helps humanity to move on. I believe that wars were always powerful engines of progress and inventions. Ways to destroy the enemy was always a great leap in inventions and intellectually challenging products. I respect innovation, even I understand its dangers… I am always tempted to start intellectually challenging projects that do not scale in time, just for the sake of it, even my pragmatic brain knows that is not a good idea for the scalability of the business itself. But it’s very difficult to say...
Do what the priest tells you, not what the priest does. And use common sense!

Do what the priest tells you, not what the priest does. And use common sense!

All sites are improvable. But you’d expect that the biggest sites on the planet would score highest, close to perfection. After all, they are the best practice, right? They have the smartest brains, the most money, the biggest expertise. Dammit, they even created parts of the internet, just as we know it. So, as best practice, should be as closed to perfection? Wrong. They are far from perfection, including the perfection that THEY defined! Including Google, Amazon, Facebook, Yahoo, Apple, Live and so on.. Example 1: Page speed results – measured with Google Page Speed Test Tool: http://developers.google.com/speed/pagespeed/insights/. Conclusion: Do what the priest tells you, not what the priest does.:) ┬á Example 2: W3C Markup Validation: http://validator.w3.org/ Amazon is the creepiest… Example 3: Mobile versions (or at least responsive layouts). Check out Apple how it looks on its own device – iPhone – you have to have good vision. So, just use your common sense when it comes to optimization. At some point, there is just a trade-off you must do in order to reach your objectives. Perfection is utopia. ­čÖé Later edit: Some nice code that will increase your Google Page Speed grade by 10 pp at least: ## EXPIRES CACHING ## <IfModule mod_expires.c> ExpiresActive On ExpiresByType image/jpg “access plus 1 year” ExpiresByType image/jpeg “access plus 1 year” ExpiresByType image/gif “access plus 1 year” ExpiresByType image/png “access plus 1 year” ExpiresByType text/css “access plus 1 month” ExpiresByType application/pdf “access plus 1 month” ExpiresByType text/x-javascript “access plus 1 month” ExpiresByType application/x-shockwave-flash “access plus 1 month” ExpiresByType image/x-icon “access plus 1 year” ┬á # Add correct content-type for fonts AddType...
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