The “We’ll be in touch” bullshit

The “We’ll be in touch” bullshit

Initially, we all got frustrated when we got dumped or rejected. Or when we sent CVs to employers and we did not got answers back. For sure all our mums told us that the proper thing to do is to answer back when you are being spoken, right? So, these entities (employers, suppliers, potential clients, potential girlfriends and so on) they DO NOT respect the rules of being well behaved. This sucks. And generates frustration. Later, we all learn to deal with disappointment. We learn NOT to wait for an answer back and we just tell ourselves: “It’s ok, that’s common practice, they will answer back only if they are interested.” Also, did you noticed that most of the interactions with strangers over a potential business (online or offline) finishes with this bullshit line: “We’ll be in touch“? The reality is that the other part will almost never get in touch with you unless the answer is YES. “We’ll be in touch” is just a figure of speech to close up a conversation in a positive and optimistically note, even the other person knows for sure that he/she will not buy what you sell. Why? Preserving appearances. Cowardliness to speak up the truth. Being afraid to commit. Being afraid to receive negative feedback on the spot. Basically, being afraid to be the “negative” person in that relationship. Coward people are everywhere. We see them every day. But, there is a good news for businesses. You can still get the sale IF you talk via voice with that coward person. Do a follow-up. And another one. And another one. Because,...