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Category: Various
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Why I like doing business with people that have a lot to loose
Because they are much more serious. The perspective of loosing stuff, for example image, is an excellent incentive for them to stick to the standards. A company/person from nowhere, if they screw up something, they can disappear in 2 seconds.
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Future e-marketing guru
Last year I was teaching top e-marketing knowhow during a “second chance” program, for unemployed young people. There were like 20 boys and girls, 18-22 y.o. The course lasted on several months and it was sponsored by the European Union. I really liked the experience of sharing knowledge with people that wanted to get something…
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Excellent book from Peter Druckner – About decision and effectiveness
In this weekend I read an excellent book “About decision and effectiveness “, from Peter Drucker. Here are some nice things to remember: – ask yourself what must be done always when in a new position – define your short, middle and long term objectives. Long term = years long term – focus on opportunities,…
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HP cheap
I am a fan of HP cheap and reliable products, especially printers. Last year I thought to buy for the business a new printer (not a HP), multi-functional, with top specifications. Unfortunately, I bought it inkjet – big mistake. In the past year, the costs for original ink cartriges soar and I paid several times…
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How to get an email address
Yesterday I received a cold phone call. “Hello, we are from … This morning I’ve sent you via email a business proposal. Did you get it?” “No” “Give it to me your address to send it again!” “To what address did you send it? ” We don’t know” “Ok, nice try!”
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My 3 ideas in 3 minutes
Last year I gave a short interview in 3idei.ro. And only now I had the curiosity to check it. I’m surprised that my ideas are valid also now. http://www.3idei.ro/video/constantin-ferseta/targetati-vestul-/313
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My favorite song, if I would be Kaufland shareholder
My favorite song if I would be Kaufland shareholder would be the bing, bing, bing, bing, bing….. from the cash registers. For every “bing” I would know that my bank account increases. Beautiful music, isn’t it?
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Offline media is over-rated
Offline media is totally overrated when it’s coming on using it to boost the site traffic. I have at least 3 examples of my clients that comes to my mind: – Coca-Cola – when we spent huge amount of GRPs and we put emphasis on the web address. The increase in traffic was close to…