Why an e-marketing agency does not like to work with start-up/inexperienced clients (very much)

Why an e-marketing agency does not like to work with start-up/inexperienced clients (very much)

Because it usually seems that it does not pay off┬á ­čÖé Why? Because the conversion rate of a new business is much lower. “Greenhorns” are making a lot of mistakes that translate in much higher chances to screw it up. Doing a marketing campaign for a already established company, with a lot of elements to generate trust is much easier and converts much better than a new company, with no testimonials, no brand awareness, no history, no procedures, and so on. Because the budgets are much smaller A startup done by inexperienced people have very few funds and usually are allocated in the wrong proportions. People are spending money in wrong directions, with bad results and from their own pocket or for family, friends or other fools :). So, the budgets are more like market research than marketing promotion and the duration for this is limited also for eventually setbacks, that will grow the pessimism ­čÖé Because the stress is much higher An inexperienced client/startup is more or less just like a virgin. You need a lot of “convincing time”, instead going directly to the bull’s eye. The inexperienced client will drive you mad with crazy demands or weird assumptions. Because inexperienced clients are too emotional They are much more emotional than rational. They hope to become millionaires overnight (who doesn’t), they become depress very fast and they need motivation to move on. Most probably, they do not have even a P&L structure in mind. Not to mention that almost every start-up owner is convinced that his/her idea is the best, that he is the smartest and everybody else...
12+ ways to generate trust as a stinky MLM

12+ ways to generate trust as a stinky MLM

MLM companies are Ponzi schemes. Plain and simple. In order to fool people join in, they really need to generate trust. Here are some ways to do it: Don’t tell to the guest it’s a MLM in the first place. They most probably will not come! Tell them is a socializing event, it’s an opportunity, it’s a fun event, etc… Set the MLM meeting in a fancy place (a hotel or a Government facility). They cannot be crooks, correct? They are a legit business. Show earnings of previous joined “leaders”. Proof of money! Greed is good! Always have at least one differentiator point. “Our product is unique in the world, we have global patent for it, we invest millions in research” Proof of social pressure. You are not the only one stupid to join. There are millions. So, you are not so stupid after all. Actually, you are smart. ­čÖé Show pictures of success to generate trust: fancy cars, a palm tree and a nice beach, tablets, people with success. Or show cars in the parking lot ­čÖé Show a LOT of testimonials, preferably live, from various, happy, grateful people. They can’t be all wrong, can they? Create 2-3 site with MLM earnings rankings (like http://www.businessforhome.org/, a shitty site with PR 3 and hidden register owner), where, obviously, your MLM scores highest :). Just like the multinationals create NGOs just to say “Our product is recommended by the National Association of …..” Involve the newcomers into small physical activities – “Raise your hand if ….”. This will make them lower the barriers… Ask questions where the answer is mandatory...

Online stupidity

Or let’s put it nicely: it’s unwise to show your traffic in public if it’s tiny and you want to pose in a big, serious company. I looked for an Internet Service Provider. I found a nice provider, with a nice site, with nice prices. But i saw that they have trafic.ro badge. Going there, I saw that they have like 40 visitors/day. Common. I closed the site immediatly. There are a lot of ways you can generate more trust, but this is not one of...

Looking for brazilian bikinis?

I found an interesting site on the Internet. A Brazilian bikini producer http://www.brazilian-bikinis.net/myblog.shtml What’s so cool about it? Not the bikini, but the tone of voice. And the human face that this guy is showing. Showing that generates more trust. Potential clients are more prone to buy from such a partner, because they feel more comfortable. And another interesting fact is that he tells several times that he’s more expensive than others. His differentiation point is NOT price, but quality. And it makes perfect sense. Wearing his human face will make potential clients go over much easier that he is expensive. I am in the same position. I am not cheap. You can find hundreds supplier cheaper than me. But in terms of ROI i believe I am the best. That’s why I have 99% of my clients coming from referrals, not from direct sales. Maybe i can sell also Brazilian bikinis, who knows...