Live blogging from Digital Marketing Forum 2012

Live blogging from Digital Marketing Forum 2012

Today i’ll stay a little bit at Digital Marketing Forum 2012. Here are some of nice stuff: without integration of understanding, intuition, sensibility, a digital social media is in vain they use “Antena” software, to listen the web total media = owned media + earned media + paid media push (persuasion) pull (motivation) be social means Social + local + mobile (SOLOMO) ? what is their average cost per fan attracted? Hungary guy, carnation group 80% of Italian population spend 4h in average at TV branded gadgets for facebook fans for barrila i need to build DESIRE. it’s the only way to make consumer to purchase lego did a table, where u can take a picture of the think u did. content becomes more important that creativity Avon lady 1/3 of avon clients are...
Live blogging Digital Marketing Forum

Live blogging Digital Marketing Forum

Today, at Crowne Plaza, I’ll write some interesting facts from what these guys are saying…. URSUS (SAB MILLER) ten learnings: always plan for 12 months ahead don’t start something and leave it suspended. if u don’t put content regularly, don’t start hire people u don’t understand don’t try to be cool, be authentic big brands can go niche: ursus cluj – local site, geolocation, … crowdsourcing works getting online fans offline is easy. other way around is difficult and NOT cost effective invest in training, learn analytics, monitor and evaluate best results comes from a mix of online and offline channels put your money where your mouth is – digital 4.5%,┬á in mk mix ursus spends 12% of their budget in digital some people prefer not to have sex than not to have a phone we seek collaboration we seek experience as status we seek convenient altruism we seek value – we need something relevant. if you don’t give added value, you’re out. Happiness index COOL IDEA: twitts to the painting car, that paints on the road, in real time, in front of the cyclists, on the Tour de France, the messages of twitters. How cool is that ­čÖé IMMEDIACY – we can act immediately. dell has a twitter support. (same as godaddy) luis vuiton – download the 3d pics of the bag, and u can show with the mobile phone to the seller: “I want this one” full stream mk search, via twitter. it’s not about channels, it’s about IDEAS. understanding the new behaviors is not about push. is about entertainment and useful brand experience the social customer...