Today i’ll stay a little bit at Digital Marketing Forum 2012. Here are some of nice stuff:
- without integration of understanding, intuition, sensibility, a digital social media is in vain
- they use “Antena” software, to listen the web
- total media = owned media + earned media + paid media
- push (persuasion) pull (motivation)
- be social means Social + local + mobile (SOLOMO)
- ? what is their average cost per fan attracted?
Hungary guy, carnation group
- 80% of Italian population spend 4h in average at TV
- branded gadgets for facebook fans for barrila
- i need to build DESIRE. it’s the only way to make consumer to purchase
- lego did a table, where u can take a picture of the think u did.
- content becomes more important that creativity
- 1/3 of avon clients are rural