Live blogging from Digital Marketing Forum 2012

Live blogging from Digital Marketing Forum 2012

Today i’ll stay a little bit at Digital Marketing Forum 2012. Here are some of nice stuff: without integration of understanding, intuition, sensibility, a digital social media is in vain they use “Antena” software, to listen the web total media = owned media + earned media + paid media push (persuasion) pull (motivation) be social means Social + local + mobile (SOLOMO) ? what is their average cost per fan attracted? Hungary guy, carnation group 80% of Italian population spend 4h in average at TV branded gadgets for facebook fans for barrila i need to build DESIRE. it’s the only way to make consumer to purchase lego did a table, where u can take a picture of the think u did. content becomes more important that creativity Avon lady 1/3 of avon clients are...