Here are some interesting ideas from Netcamp 2010. Nice event, from Manafu and evensys
Ian Broom – launch 48
- it’s a good way to start a business if an investor keeps bugging u to start a business
- 800 entrepreneurs, 35 startups
- sunnytrail – analytics for sales
- runkeeper – iphone app (geolocation)
- build an game if u want to buy a mobile app
- steps to success:
- define your market
- do your research (do a demo and ask for credit card details in advance – if they byte, u know if it will be succes)
- confirm the features *create the short list of features and validate them with the potential clients
- MVP – MINIMUM VALUE PRODUCT – launch the productย with the minimum features that will make it buyable
- titanium accelerator – for mobile
- launch with interest – refer your friends and we’ll give u first 3 months free.
- iterate and expend
Jure Sustersic – Nokia
- 3.7 bln mobile subscriptions
- 25,000 aplications downloaded in several minutes
- “the app economy” – nice term
- 17.5 billion 2011 app market
- global mobile advertising – 16bln in 2011
- 13-25 yo are heavy users of apps
- in europe 37% have used mobile apps
- 9,4 apps installes in average per phone
- 22% of users BOUGHT mobile apps
- there are inovative web giants (ebay, facebook, etc), the mobile entrepreneurs (joiku, fourssquare) and the traditional giants (coke, bbc)
- business classification: MOBILE, online+mobile, brick&mortar ๐
- web or native? – the big question in mobile tech
- android is on 3rd place. in europe, us, or worldwide?
- publish.ovi.com
- last minute at cinemas ๐ interesting concept
Zoli Herczeg – Microsoft – The cloud guy
- cloud computing works for advertising monetisation
- cloud works also for subscription based monetisation
- windows azure – cloud computing platform from microsoft
- there is no law that will force a site to keep the data in romanian location
- cloud works for every non-flat usage scenarios
- bizspark.com – access to windows azure
- you can have also php on windows cloud computing
- use ms apps and ms promotes you
Hugo – News Corp
- go from perfect solution to the marketable solution
- we need WOW factor. is mandatory to be successful ๐ Either is a stupid design, either is a feature, either is a naked hostess
- mobile app for a cab company – addison lee. specify your home and your actual location and it estimate the cost + u can order the cab ๐ – no surprises
- get emotional – get your clients to become emotional – words (copyrighting, design, delighters – 404 cool page, DONT USE STANDARD STUFF,
GROUPON
- groupon is treasure hunting
- today no silent client database is allowed today
- 15millions groupons sold by today
ROMTELECOM
- 15% broadband internet subscriptions in ro
- nothing else
Kaspersky
- 7.7mm internet users
- 2.1mm users of fb in ro
- 77% of fb users 18-34yo
- 20 usd for a facebook account with more than 100 friends – nice incentive to steal the accounts
- relevant information -> interesting discussions->exploring and adhesive->brand ambassadors
centruldepiese.ro – the smartest idea at launch48
MOBILE USEFULL STUFF
- 2014 smartphones number will triple versus today
- number of applications: 300k in appstore, 180k Android Market, 25k Ovi, 15k Blackberry, 3k windows
- iphone apps only on appstore
- tips and tricks appstore
- lanch MVP
- lanch new versions every 30-45 days, in order to be in front of the rest more often
- you need to have sales/technic/support/development teams
- the design should be wow, same as user experience
- 4-5 different resolutions
- test crash platforms
- freemium – the best way to sell something for android
- it’s difficult to sell something in android market – 60-80% of apps are free ๐
- ALMOST EVERY PHONE WILL BECOME SMARTPHONE
- you need specialized people for every platform
- price difference +10% at iphone
- mobile means: JAVA, web sites mobile optimised, native apps
- Nokia QT SDK – nice editor for native developers for Ovi store
- 3 millions downloads from ovi store per day
- uk, germany – rulz as ovi
- revenue sharing 30% nokia, 70% u
- operator revenue share (extra costs – 60-40)
- Silverlight – native language for windows mobile
- XNA – games windows mobile
- 80% of iphone users are browsing internet
- 16% of phone users (iphone) are making 55% of mobile traffic
- in 2007 – most of mobile traffic went to portal carierrs
- in 2008, portal carriers were positioned last
- in Ro, 7% of big news sites traffic is coming from mobile
- 5 years from now, internet mobile usage will be bigger than desktop mobile usage
- 2bln mobile users in 2013
- no javascripts on mobile versions, no tables.
- app market was 5bln usd in 2009 – 99.5% was apple !
- 29 bln in 2013!!! app market estimate
- Phone Gap – utilitar to create apps for all platforms
- Opera browser has bigger traffic from mobile versus desktop
- html5 rulz for future mobile apps
- on smartphones people consume breaking news
- on apple store, for developers there is a 99$ annual fee
- for every uploaded/and approved apps, appstore gives u 50 codes to give to other people to test the app
- to be successful u need to have CONSTANT reviews -> u can force it via marketing
- prepare to face rejection from app store
- as bigger the version is v5.4, the faster the review comes
- iadd – productivity app from dragos roua – makes several hundreds of usd per month
- iphone owners are good payers
- for iphone apps is better to sell more expensive. it generates higher number of transactions
- forex convertor app – 500 usd/month
- ipad users pays more than iphone users
- there is a portability effort from iphone to ipad
- you have to support all older iphone os versions app!
- hardware costs are large, especially for testing (4 iphones versions, 2 ipads, etc)
- for the moment, app versus web is not clear who is a winner. See google and yahoo. both have app and web
- show people the last visited pages/products
- u can triangulate on gsm cells – android has this opportunity
- NFC – near field communication
- cinemagia.ro mobile version – 3k visitors/day
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