Live blogging from NetCamp 2010


***Share if you enjoyed the article! Thanks.

Here are some interesting ideas from Netcamp 2010. Nice event, from Manafu and evensys

Ian Broom – launch 48

  • it’s a good way to start a business if an investor keeps bugging u to start a business
  • 800 entrepreneurs, 35 startups
  • sunnytrail – analytics for sales
  • runkeeper – iphone app (geolocation)
  • build an game if u want to buy a mobile app
  • steps to success:
    • define your market
    • do your research (do a demo and ask for credit card details in advance – if they byte, u know if it will be succes)
    • confirm the features *create the short list of features and validate them with the potential clients
    • MVP – MINIMUM VALUE PRODUCT – launch the product┬á with the minimum features that will make it buyable
    • titanium accelerator – for mobile
    • launch with interest – refer your friends and we’ll give u first 3 months free.
    • iterate and expend

Jure Sustersic – Nokia

  • 3.7 bln mobile subscriptions
  • 25,000 aplications downloaded in several minutes
  • “the app economy” – nice term
  • 17.5 billion 2011 app market
  • global mobile advertising – 16bln in 2011
  • 13-25 yo are heavy users of apps
  • in europe 37% have used mobile apps
  • 9,4 apps installes in average per phone
  • 22% of users BOUGHT mobile apps
  • there are inovative web giants (ebay, facebook, etc), the mobile entrepreneurs (joiku, fourssquare) and the traditional giants (coke, bbc)
  • business classification: MOBILE, online+mobile, brick&mortar ­čÖé
  • web or native? – the big question in mobile tech
  • android is on 3rd place. in europe, us, or worldwide?
  • publish.ovi.com
  • last minute at cinemas ­čÖé interesting concept

Zoli Herczeg – Microsoft – The cloud guy

  • cloud computing works for advertising monetisation
  • cloud works also for subscription based monetisation
  • windows azure – cloud computing platform from microsoft
  • there is no law that will force a site to keep the data in romanian location
  • cloud works for every non-flat usage scenarios
  • bizspark.com – access to windows azure
  • you can have also php on windows cloud computing
  • use ms apps and ms promotes you

Hugo – News Corp

  • go from perfect solution to the marketable solution
  • we need WOW factor. is mandatory to be successful ­čÖé Either is a stupid design, either is a feature, either is a naked hostess
  • mobile app for a cab company – addison lee. specify your home and your actual location and it estimate the cost + u can order the cab ­čÖé – no surprises
  • get emotional – get your clients to become emotional – words (copyrighting, design, delighters – 404 cool page, DONT USE STANDARD STUFF,

GROUPON

  • groupon is treasure hunting
  • today no silent client database is allowed today
  • 15millions groupons sold by today

ROMTELECOM

  • 15% broadband internet subscriptions in ro
  • nothing else

Kaspersky

  • 7.7mm internet users
  • 2.1mm users of fb in ro
  • 77% of fb users 18-34yo
  • 20 usd for a facebook account with more than 100 friends – nice incentive to steal the accounts
  • relevant information -> interesting discussions->exploring and adhesive->brand ambassadors

centruldepiese.ro – the smartest idea at launch48

MOBILE USEFULL STUFF

  • 2014 smartphones number will triple versus today
  • number of applications: 300k in appstore, 180k Android Market, 25k Ovi, 15k Blackberry, 3k windows
  • iphone apps only on appstore
  • tips and tricks appstore
    • lanch MVP
    • lanch new versions every 30-45 days, in order to be in front of the rest more often
    • you need to have sales/technic/support/development teams
    • the design should be wow, same as user experience
    • 4-5 different resolutions
    • test crash platforms
  • freemium – the best way to sell something for android
  • it’s difficult to sell something in android market – 60-80% of apps are free ­čÖé
  • ALMOST EVERY PHONE WILL BECOME SMARTPHONE
  • you need specialized people for every platform
  • price difference +10% at iphone
  • mobile means: JAVA, web sites mobile optimised, native apps
  • Nokia QT SDK – nice editor for native developers for Ovi store
  • 3 millions downloads from ovi store per day
  • uk, germany – rulz as ovi
  • revenue sharing 30% nokia, 70% u
  • operator revenue share (extra costs – 60-40)
  • Silverlight – native language for windows mobile
  • XNA – games windows mobile
  • 80% of iphone users are browsing internet
  • 16% of phone users (iphone) are making 55% of mobile traffic
  • in 2007 – most of mobile traffic went to portal carierrs
  • in 2008, portal carriers were positioned last
  • in Ro, 7% of big news sites traffic is coming from mobile
  • 5 years from now, internet mobile usage will be bigger than desktop mobile usage
  • 2bln mobile users in 2013
  • no javascripts on mobile versions, no tables.
  • app market was 5bln usd in 2009 – 99.5% was apple !
  • 29 bln in 2013!!! app market estimate
  • Phone Gap – utilitar to create apps for all platforms
  • Opera browser has bigger traffic from mobile versus desktop
  • html5 rulz for future mobile apps
  • on smartphones people consume breaking news
  • on apple store, for developers there is a 99$ annual fee
  • for every uploaded/and approved apps, appstore gives u 50 codes to give to other people to test the app
  • to be successful u need to have CONSTANT reviews -> u can force it via marketing
  • prepare to face rejection from app store
  • as bigger the version is v5.4, the faster the review comes
  • iadd – productivity app from dragos roua – makes several hundreds of usd per month
  • iphone owners are good payers
  • for iphone apps is better to sell more expensive. it generates higher number of transactions
  • forex convertor app – 500 usd/month
  • ipad users pays more than iphone users
  • there is a portability effort from iphone to ipad
  • you have to support all older iphone os versions app!
  • hardware costs are large, especially for testing (4 iphones versions, 2 ipads, etc)
  • for the moment, app versus web is not clear who is a winner. See google and yahoo. both have app and web
  • show people the last visited pages/products
  • u can triangulate on gsm cells – android has this opportunity
  • NFC – near field communication
  • cinemagia.ro mobile version – 3k visitors/day

Similar Posts:


***Share if you enjoyed the article! Thanks

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!