How important is the health of your brand

The answer is “very”. The brand is THE most important asset you have. You can change your suppliers, you can change your staff, you can change all the variations of the business itself. The force of the brand helps you to move on ­čÖé

Here is a nice articole on brand health that i recently read. It gives a lot of explanations on how to keep the brand in a good shape.

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