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The answer is “very”. The brand is THE most important asset you have. You can change your suppliers, you can change your staff, you can change all the variations of the business itself. The force of the brand helps you to move on 🙂
Here is a nice articole on brand health that i recently read. It gives a lot of explanations on how to keep the brand in a good shape.
- Always do business with entities that have something to lose
- 59sec won 2nd Prize at Webstock 2014!!! Yay!!!
- Google is focusing more on localisation
- The “We’ll be in touch” bullshit
- This app, KIDIBOT, helps kids want to read more
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