FERSETA e-CONSULTING CABINET

WE HELP OUR CLIENTS TO SELL MORE VIA E-MARKETING

I am Constantin "Noro" Ferseta and I'm glad to see you here. We are a small consultancy cabinet, with a huge experience and a strong portfolio. We are located in Romania, but our work is mainly for external clients. What we do? Help our clients to sell more using Internet and mobile technology. Our main service is consultancy, but we provide full e-marketing services: web development, online promo, communities building, social network marketing, e-commerce, mobile campaigns, SEM, SEO, etc. Contact us.

 

 

LATEST BLOG POSTS:

New project ready to be launched – Restograf.ro16.02.11

Restograf.ro is a website owned by George Butunoiu, the famous physicist headhunter. Here, him and tons of other VIP from Romania are give grades of the Bucharest restaurants.

This is the most relevant source of information from high profile people. Good luck to him :)

Google is slipping out25.01.11

Although Google is still the best in the field, my overall impression is that they are slipping out. Maybe is just a phase. Or maybe is too much bureaucracy.

Google adwords approval rate is much slower than before. And it makes no sense, because they are loosing money.
Google spam fight seems to be lost so far. Bing filters are much betters.

As market share, Bing/Yahoo engine is increasing, while google not.

Lately Google did not launched anything successfull. Google Buzz was a disaster.

Maybe the latest moves done in management will increase their efficiency and they will continue to surprize us as before.

Linkedin monetisation is dropping fast (i think)20.01.11

Linkedin makes money charging the need to contact someone that is not in your network (this is one of their main feature).

Until recently there were several options to overcome this:

a. to ask that person for a connection
b. to request an introduction

But nowadays, if you want to find someone that is not close to u (regarding the six degreee of separation theory), you can in less than 10 seconds. For sure, most of the people has a twitter, a site, a blog, a facebook page, not to mention that even if you google him for sure you’ll find a contact detail, either email either phone.

Is so much transparancy nowadays.

New client: Nomasvello Romania19.01.11

Last week i gained a new client: Nomasvello Romania.

Nomasvello is the franchise with the biggest growth in Europe in 2009. It is a franchise for hair removal and skin rejuvenation with light technology. The business is very simple: the business owner pays 30,000 eur franchise tax + 400 eur/month and he/she gets the devices, the knowhow, the marketing, etc.

Why is so huge in Europe? Because the prices are very good: 30 eur/zone/session, much lower than the competition. And the clients are coming :)

As this business is teritorial, very soon, all the good turfs will be secured by various franchises in Bucharest and the big cities. So, it’s very exiting to help them achieve this aggresive growth :)

It’s much more difficult to obtain PR nowadays17.12.10

Google Page Rank is/was an indicator still much trusted by emarketing persons (me included). I used PR to have an instant impression about a site. How good is it.

In the past, things were pretty clear on how to get a PR. It would take like 2 months to get a PR.  Google had a monthly recalculation of PR. The first one did not helped the PR of the new launched site, but the second would give it the first PR grade, which would be like the top site that linked to you minus 1 point.

My record was to get a PR 4 for a site in 3 weeks since lanching (now that site has more than 2 millions incomming links according webmaster tools) and it is still PR4. This happend in march and the site is still building momentum.

Lately i saw that it’s increasingly difficult to obtain PR – any PR. It seems that Google doesn’t want to use this measurement (actually, they even told webmasters several times in the past NOT to focus on this, because they will discontinue it).

I rekon this difficulty of getting PR is a part of that discontinuation of Page Rank.

Every facebook user is a blogger14.12.10

Yes, every facebook user is a blogger. Because even if they don’t blog text, they can blog via pics. Or via videos. Or via various applications results (X is 77% compatible with Y, X just bought a cow, etc)

Facebook offers all the bloggers functionality on the spot, and even more. Not to mention that the virality factor is huge. So, convince the facebook bloggers that you are cool and all their friends will see it. :)

The only disadvantage is that links from facebook still have “no follow” tag. So the links from facebook does not help to the biggest link building advantage – link love. Google sees the link, even if the weight is very small.

How important is the health of your brand13.12.10

The answer is “very”. The brand is THE most important asset you have. You can change your suppliers, you can change your staff, you can change all the variations of the business itself. The force of the brand helps you to move on :)

Here is a nice articole on brand health that i recently read. It gives a lot of explanations on how to keep the brand in a good shape.

Live blogging from NetCamp 201008.12.10

Here are some interesting ideas from Netcamp 2010. Nice event, from Manafu and evensys

Ian Broom – launch 48

  • it’s a good way to start a business if an investor keeps bugging u to start a business
  • 800 entrepreneurs, 35 startups
  • sunnytrail – analytics for sales
  • runkeeper – iphone app (geolocation)
  • build an game if u want to buy a mobile app
  • steps to success:
    • define your market
    • do your research (do a demo and ask for credit card details in advance – if they byte, u know if it will be succes)
    • confirm the features *create the short list of features and validate them with the potential clients
    • MVP – MINIMUM VALUE PRODUCT - launch the product  with the minimum features that will make it buyable
    • titanium accelerator – for mobile
    • launch with interest – refer your friends and we’ll give u first 3 months free.
    • iterate and expend

Jure Sustersic – Nokia

  • 3.7 bln mobile subscriptions
  • 25,000 aplications downloaded in several minutes
  • “the app economy” – nice term
  • 17.5 billion 2011 app market
  • global mobile advertising – 16bln in 2011
  • 13-25 yo are heavy users of apps
  • in europe 37% have used mobile apps
  • 9,4 apps installes in average per phone
  • 22% of users BOUGHT mobile apps
  • there are inovative web giants (ebay, facebook, etc), the mobile entrepreneurs (joiku, fourssquare) and the traditional giants (coke, bbc)
  • business classification: MOBILE, online+mobile, brick&mortar :)
  • web or native? – the big question in mobile tech
  • android is on 3rd place. in europe, us, or worldwide?
  • publish.ovi.com
  • last minute at cinemas :) interesting concept

Zoli Herczeg – Microsoft – The cloud guy

  • cloud computing works for advertising monetisation
  • cloud works also for subscription based monetisation
  • windows azure – cloud computing platform from microsoft
  • there is no law that will force a site to keep the data in romanian location
  • cloud works for every non-flat usage scenarios
  • bizspark.com – access to windows azure
  • you can have also php on windows cloud computing
  • use ms apps and ms promotes you

Hugo – News Corp

  • go from perfect solution to the marketable solution
  • we need WOW factor. is mandatory to be successful :) Either is a stupid design, either is a feature, either is a naked hostess
  • mobile app for a cab company – addison lee. specify your home and your actual location and it estimate the cost + u can order the cab :) – no surprises
  • get emotional – get your clients to become emotional – words (copyrighting, design, delighters – 404 cool page, DONT USE STANDARD STUFF,

GROUPON

  • groupon is treasure hunting
  • today no silent client database is allowed today
  • 15millions groupons sold by today

ROMTELECOM

  • 15% broadband internet subscriptions in ro
  • nothing else

Kaspersky

  • 7.7mm internet users
  • 2.1mm users of fb in ro
  • 77% of fb users 18-34yo
  • 20 usd for a facebook account with more than 100 friends – nice incentive to steal the accounts
  • relevant information -> interesting discussions->exploring and adhesive->brand ambassadors

centruldepiese.ro – the smartest idea at launch48

MOBILE USEFULL STUFF

  • 2014 smartphones number will triple versus today
  • number of applications: 300k in appstore, 180k Android Market, 25k Ovi, 15k Blackberry, 3k windows
  • iphone apps only on appstore
  • tips and tricks appstore
    • lanch MVP
    • lanch new versions every 30-45 days, in order to be in front of the rest more often
    • you need to have sales/technic/support/development teams
    • the design should be wow, same as user experience
    • 4-5 different resolutions
    • test crash platforms
  • freemium – the best way to sell something for android
  • it’s difficult to sell something in android market – 60-80% of apps are free :)
  • ALMOST EVERY PHONE WILL BECOME SMARTPHONE
  • you need specialized people for every platform
  • price difference +10% at iphone
  • mobile means: JAVA, web sites mobile optimised, native apps
  • Nokia QT SDK – nice editor for native developers for Ovi store
  • 3 millions downloads from ovi store per day
  • uk, germany – rulz as ovi
  • revenue sharing 30% nokia, 70% u
  • operator revenue share (extra costs – 60-40)
  • Silverlight – native language for windows mobile
  • XNA – games windows mobile
  • 80% of iphone users are browsing internet
  • 16% of phone users (iphone) are making 55% of mobile traffic
  • in 2007 – most of mobile traffic went to portal carierrs
  • in 2008, portal carriers were positioned last
  • in Ro, 7% of big news sites traffic is coming from mobile
  • 5 years from now, internet mobile usage will be bigger than desktop mobile usage
  • 2bln mobile users in 2013
  • no javascripts on mobile versions, no tables.
  • app market was 5bln usd in 2009 – 99.5% was apple !
  • 29 bln in 2013!!! app market estimate
  • Phone Gap – utilitar to create apps for all platforms
  • Opera browser has bigger traffic from mobile versus desktop
  • html5 rulz for future mobile apps
  • on smartphones people consume breaking news
  • on apple store, for developers there is a 99$ annual fee
  • for every uploaded/and approved apps, appstore gives u 50 codes to give to other people to test the app
  • to be successful u need to have CONSTANT reviews -> u can force it via marketing
  • prepare to face rejection from app store
  • as bigger the version is v5.4, the faster the review comes
  • iadd – productivity app from dragos roua – makes several hundreds of usd per month
  • iphone owners are good payers
  • for iphone apps is better to sell more expensive. it generates higher number of transactions
  • forex convertor app – 500 usd/month
  • ipad users pays more than iphone users
  • there is a portability effort from iphone to ipad
  • you have to support all older iphone os versions app!
  • hardware costs are large, especially for testing (4 iphones versions, 2 ipads, etc)
  • for the moment, app versus web is not clear who is a winner. See google and yahoo. both have app and web
  • show people the last visited pages/products
  • u can triangulate on gsm cells – android has this opportunity
  • NFC – near field communication
  • cinemagia.ro mobile version – 3k visitors/day

NetCamp 201029.11.10

On December 8, at Marriot, Evensys is doing another NetCamp event. As usual, I’ll be there.

Where I will focus my interest will be Launch 48, where the focus is how to launch a business in 48h :) http://www.netcamp.ro/2010/launch48/

Thank you Manafu for invitation.

Do you want a 3 digits dot com?26.11.10

So, do you want a 3 digits dot com domain? Tough luck. There are not any left. :)

I found people that were paying 1000 usd just to point them to a free 3 digits dot com available, or willing to sell on a normal price. So i just searched through all the combinations of 3 digits.
46656 are only the alfa numeric ones. All gone.
Also, I searched all x-x.com format. Gone too.

Now I moved to 4 digits dot com domains. Surprise! No alphabetic domains available also. However, because there are over 1,6 million combinations, i managed to find some alphanumeric domains.

It’s a difficult world upthere :)

Copyright 2009 by Ferseta e-Consulting Cabinet. Design by AMY&PINK.
Copyright 2009 by Ferseta e-Consulting Cabinet. Design by AMY&PINK.