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    Apart from working for others we also have our own sites, so we are very interested in conversion rates and how to improve them. I was very happy these days when, with a small improvement i made to a site, I increased by 3x the CTR for the adsense. That means 3x more money in…

  • 7 items on consumer experience

    Usual, a website is analyzed via several filters: SEO, usability, functionality, design, consumer experience. Here are 7 things that you should be careful to check all when we’re talking about consumer experience: useful desirable accessible credible valuable findable usable

  • SEO vs SEM

    Why is better to use SEM versus SEO sometimes: – With SEM you can find instantly if your business is good or not. With SEO you need to wait weeks/months. – Sometimes, SEM have higher guarantees to show your ad higher then SEO – With SEM you don’t need to waste money on building pages,…