Conversion rates on internet are always improvable

Apart from working for others we also have our own sites, so we are very interested in conversion rates and how to improve them.

I was very happy these days when, with a small improvement i made to a site, I increased by 3x the CTR for the adsense. That means 3x more money in the bank 🙂

Obviously, I applied the learnings on other sites as well, with the same nice results.

Now I’ll go to clients and tell them: Give me 30% of the extra you will gain based on my optimizations. Win-Win situation, isn’t it? 🙂