SEM conference at Orange Meetup September 2010

This evening I’ve been to a Orange Meetup, organized by Orange Romania. Excellent ROI for me. The topic was SEM. The guests were 2 ladies (Amelie and Essuhana) from eSearch Vision, a french SEM agency. The moderator was Maria H. – a very human presenter:) Here are some interesting facts: they run 0.5bln eur clicks budgets (per year?) the minimum monthly clicks costs per company in france – 10k eur the agency fee in france – depends. Minimum flat fee 1500 eur, or percentage (15% of spent clicks), or 1 eur/sells, or …. in france 30% of all advertising in online goes to PPC sem on mobile is almost zero – 1% they use their own software to manage google, yahoo, bing (they are the same?) ask, facebook (to come) it’s a good ideea to target your own name, including for increasing the quality score they offer a 3 months trial, anytime walkaway. google countes impressions after 3 seconds. So google instant is not impeedint this a lot broad match clicks 80% -> 69% sales (which is normal). They try to use exact matches a lot. they just won the Orange Romania SEM account...

SEO vs SEM

Why is better to use SEM versus SEO sometimes: – With SEM you can find instantly if your business is good or not. With SEO you need to wait weeks/months. – Sometimes, SEM have higher guarantees to show your ad higher then SEO – With SEM you don’t need to waste money on building pages, getting link exchanges, optimization. Also, with crappy pages, but ok from usability point of view, you can generate higher sales versus with perfect SEO optimized...