MID (Marketing In Direct) – a great event

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Yesterday I’ve been to MID (Marketing In Direct) event, at the Diplomats Club in Bucharest. Great event, with some great/weird/creative speakers. Quite different versus what I expected, but with a lot of added value, at least for me. ­čÖé


Just a few learnings:

– try to reduce the fixed costs and always transfer them to variable costs, tied to results;

– never f***ing ever do tactics without a clean and clear strategy;

– always focus on HOW fast can you start a relationship with your potential client? How difficult is for the client to buy from you?

– always think how to increase the value of a client;

– Passion in everything you are selling. Crazy passion!

– Purpose – bigger than life purpose… transform the life of the clients;

– Generically speaking, we humans are afraid of new (thanks Adrian Stanciu for a great scientifically explanation on this);

– Mihaela Tatu – a great life lesson;

Thank you Mihaela Petrovan & the team for a very nice organization. ­čÖé And also thank indirectly to all their sponsors/partners, because is very difficult to do an event these days. And all the help the organizers can get is gold:).



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