11 (ideal) requirements for a high conversion online business

11 (ideal) requirements for a high conversion online business

We live in a very superficial world. People don’t have time to think. They just buy. 60% of all ebooks are never read. 80% of bought women clothes are not wear. Shopping is the preferred going out activity for USA residents. Impulse buying rulz. Act now, think later. Here are 11 ideal requirements for a high conversion online business (ideally recurring type). To take the purchase decision UNDER 15 seconds (the whole AIDA process to be on fast forward) Perceived value to be at least 3-5 times higher than the price paid by client Instant gratification after purchase Low perceived risk (product value under 100$) Price high enough to support the cost for acquiring a new user and still be profitable. So, for small prices, you need a really low cost. No need to ask somebody else opinion. Guarantees that everything will be OK (testimonials, nice figures, As Seen On TV, security, statistics,…) The need to be long term (for the recurring payment services, in order not to abandon the payment) To not be able to “jump over” you. Or to be too costly (time, money) to do it To allow virality (endorsement). You want from your clients not only the $, but their souls also. To be able to INSTANTLY buy. To be a clear expressed need (on Google Keyword Planner to be enough searches that can be monetized) The cost of missing out the opportunity of buying it to be far larger than the price for the product Perceived limited stock – an extra incentive to ACT NOW. To see that people actually pay for it (vote...
PushKick iOS app

PushKick iOS app

We’ve uploaded on AppStore a new app, called PushKick. It’s purpose is to notify you when something new is getting published on a RSS/XML feed. Very useful if you don’t want to miss something 🙂 Me for example, I am using it to get notifications when something is wrong with the various services/sites we...
Artificial Intelligence Personal Considerations

Artificial Intelligence Personal Considerations

Chapter 1. The story Once upon a time there was a scorpion on the shore of a river. He sees a frog and ask her to take him on the other part of the river, because he cannot swim. The frog tells him: “But you are a scorpion. You will sting me and I will die. I will not take you to the other part.” The scorpion: “Common, frog. Trust me. I will not sting you. If I would, we would both die in the river. I am not stupid. OK?” Finally, the frog gives in and takes the scorpion on her back, swimming. During the crossing, the scorpion stings the frog. With her final strengths before dying, the frog asks the scorpion. “Why? Why? Now we will both die!” The scorpion: “I could not refrain. This is my true nature. Sorry.” So they both died. The morale of the story. Even the human race’s most brilliant minds knows that AI (Artificial Intelligence) will eventually mean our extinction, we cannot help it, but to move forward. Chapter 2. The general blindness I’ve personally asked a lot of people, very involved in IT, from across the globe, what movie scenario do they think the human kind will most probably follow: Matrix – machines controlling masses brains Terminator – AI takes control and wipes out human race Star Trek – humanity focused on high values, overcoming lower Maslow pyramid levels The vast majority they pointed out Star Trek (the optimist variant). Why not a negative one, aka Terminator? The answer seems very innocent/naive for me: because of the robotics laws/because humans...