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I am Constantin "Noro" Ferseta and I'm glad to see you here. We are a small consultancy cabinet, with a huge experience and a strong portfolio. We are located in Romania, but our work is mainly for external clients. What we do? Help our clients to sell more using Internet and mobile technology. Our main service is consultancy, but we provide full e-marketing services: web development, online promo, communities building, social network marketing, e-commerce, mobile campaigns, SEM, SEO, etc. Contact us. |
EVERYBODY in the SEO world tells you to optimize for google. But bing + yahoo now is half of google, according June 2010 Comscore data http://www.comscore.com/Press_Events/Press_Releases/2008/07/Top_US_Search_Engines
Google 60%,
Bing + yahoo – 30%
And since august 2010, yahoo will use the Bing search engine.
Conclusion: if you want traffic, you better start optimize for Bing also. Is also much cheaper then in the crowded google optimisation world
I promote myself as e-marketing services provider with guaranteed ROI. Now I am in a middle of a business case very interested: client: Unilever - brand: Algida
They have a site, www.iubesteinghetata.ro that in google.ro after “inghetata” in the first 1000 results did not appeared. And this was not acceptable. That’s why I stept in.
So I made with them a bet: that I’ll bring this site on first page in google results, or I will not get paid 
Simple.
More details:
- the site is flash, SEO is almost null and they cannot add new content (redesigning is out of the question)
- the site does not exists Actually is an alias to a international site www.loveicecream.com, with content duplicated in over 10 languages, each for a local market (poland, romania, holland, etc)
We started from scratch. Now the site is on 8th place 19th place in google.ro and on ascending trend. So, we achieved the objective.:)
Many thanks to my colleague Blogatu for mobilisation of the bloggers
I just calculated that I need a tone of softwares that need to be reinstalled on my computer, that makes it a very time consuming process:
I saw that everybody is more relaxed during this summer. Really hot temperature, really stupid government decisions, a lot of emigration intentions to New Zealand. New clients comming, (some) old clients dying. Cycle of life.
Me personally I’m going each weekend outside Bucharest. Jony is going to seaside also this week. John is building a house. Iulian is buying a house. Andrei agreed to help me in my Algida blog activity, with inghetata. Stefan is looking to discover new food ideas. Alex is trying to pay his installements. Elena learns Java. Alina started our new fashion business unit on kuantero. James prepares for a 2 weeks vacations. Peter is in Chile. And Jeff, well Jeff is feeding his evergrowing number of house pets: papagal, dog, cat, fishes, etc. But all we feel in the air a sence of vacation.
My take away from this football worldcup was the fact that i saw several chinese companies advertising themselves near the field, together with coke, canon, hyunday and other classic big spenders!
On my Romanian blog i said at some point that Made in China will be as valuable as Made in Japan
Lates google.com’s change in algorithm is pretty weird. Because it gives a bigger importance for the sites reputation than the exact search term. And the only potential explanation is the increase on importance for localisation.
Explanation: You search a string “a b c” where a b c are separate words. Until recently, if you had a page optimised after abc and the competition was zero for that one, your page would come up. Now, it does not, because google prefers to show in the organic results sites with higher reputation that has only the word a or b or c. And this is not what you need. So much for the long tail.
Example: Trainingul parintilor eficace
If you search on google.com this string, it pops the following results:
On google.ro it shows a normal result, after the same search:
Is weird why on google.com it prefers other algorithm. Maybe this focus on localisation is becoming more and more important
One of my clients, Talentgate, has a very cool mission: help people find their career guidance, based on some career orientation tests they developed.
After you create an account, you fill in the cv (to have a minimum 65% completion rate) and after that you are able to make the 3 tests. By the way, make sure you are fresh, otherwise, well, your score will not be very good
Based on the final test, you will be directed to the type of job that best suit you. Types of questions: do you like sort mail, do you have attention to details, do you like bungee jumping, and so on. Based on your profile, you’ll find out what you’ll love to do and what not
When I was a student, nobody told me what should I do or not and what would make me pleasure doing it or not. Nowadays is good to have this sort of guidance, that will keep potential future frustration to a low limit.
Too many people got too advanced in their professional life doing stuff they hate.
A very annoying thing happen friday. Elvsoft, one of my Romanian hosting providers, just had a Raid HDD that crashed, so all posts that had been written that day did not saved.
Even they’ve been very prompt in solving the error, still was annoying.
I just realized once again, if necessary, the importance of backup.
I love them because they most of them they are very creative. Sometimes they demonstrate a huge lateral thinking that makes you say WOW.
The all time favorite: the seller of unbelievable ultra cheap inflatable woman. Do u know the story? A guy sold several inflatable woman at incredible low price. The shocked buyers posted nice reviews that the product is awesome. The rest of buyers started to buy like hell the product. Obvious the guy did not had the products. Then very polite sent an email to all saying that due various problem, the supplier cannot cope with demand so he does not had the products. BUT he will return the money, via check, sent to the local bank. He sent the check where he wrote in clear: “Return for inflatable woman, thick lips, large chicks, kinky, etc – full description”. So very few of the person dared to present themselves at the bank to collect back the money )
Like I said on twitter earlier, I’m gonna be a mentor again. Mihai Nasaudean invited me and as he promised it will not take so much time from my daily schedule, i said yes. And until know i don’t regret i do
Learnings from today:
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