In love and war everything is permitted, right? Or not?

In love and war everything is permitted, right? Or not?

We live in a very tough world. Competition is everywhere and when it comes to survival or growing, the morality rules seems very flexible. So, except being a high profile multinational with a lot to lose if you are doing weird stuff, all the rest are prone to do any sorts of (almost) legal action to help the survival. The online marketing offers a LOT of examples where a company can have an edge using these “lateral thinking” tools: The classic spam. Yes, I know, spam is bad, everybody hates spam, spam is a no-no…. But, the truth is… SPAM SALES! Why on earth do you think zillions of entities are keep sending spam if it would not work? For fun? No, they send spam because, statistically speaking, some of the recipients are buying. Either is a Nigerian scam, or Ray Ban sun glasses, or trips to Turkey at low cost, or whatever. Send to 1 million people a message and if 1:10,000 are buying something, that means that you have 100 sales! Trolling Nielsen shows that 68% of buyers make up their mind if they read other people opinion on the subject online (on forums, blogs, etc). So, if you, as a company, are flooding the internet from a specific market with hundreds/thousands of neutral-positive reviews for a specific brand, that look objective, that will influence the purchase decision quite a bit, don’t you think? πŸ™‚ Source: http://www.nielsen.com/us/en/newswire/2013/under-the-influence-consumer-trust-in-advertising.html Tracking Actually, everybody does tracking. Google, Yahoo, Overture, Facebook, up to the tiny sites. They all gather declared information, but also actual behaviors or localization data. This huge information pool...
Mobile Developers Meeting

Mobile Developers Meeting

Yesterday I’ve been invited by Evensys (via Manafu) to participate at the mobile developers meeting, done in a separate room than the main Mobile Marketing Forum. Like usual, it was a pleasure to interact with other developers, to learn from there experience, to share failures and to get new positive energy. It was a nice blend of technology, marketing, business and personal experiences. A couple of shareable takeaways from this mobile developers meeting’s edition: – “Livelines” term instead of “Deadlines”. More fluidity in deadlines, once the specs are keep changing πŸ™‚ And the difference between the “it’s ready” expression said by a programmer, a project manager and a client. – What is the difference for a woman between looking at a pair of shoes in a shop’s window versus a salesman that try to call the woman and sell her shows. Very powerful paradigm! – Nokia seems to come back from the dead, with a new budget line of phones, very colorful and nice. Too bad that I have to modify some Android apps, just because they do not support some Google features, like push notifications and Geo-tagging. This fragmentation of stores is really annoying: Nokia Store, Samsung Store, Apple Store, Amazon Store, Whatever Store… Always a...
Why you should be like Scheherazade in your online presence… Or like Pavlov…

Why you should be like Scheherazade in your online presence… Or like Pavlov…

Do you know the story? For sure you know. Scheherazade was a smart girl, a sultan’s wife who escaped from beheading by telling story after story during 1001 nights, never finishing a story before the night is over. Smart girl. What is the resemblance between Scheherazade and you, anΒ  online marketer? Very simple. Stop the story for one night and you’re dead. As simple as that. Maybe you also know the Pavlov story, with his dog. Inconsistent feeding would have been a disaster for his experiment, don’t you think? The dog would say: “Maybe today I will stop drooling, because chances are that my Russian master will give me a spike today (“imi va da teapa” – Romanian term) again. …”   Example: For a premium client, we had an email sending to x thousands email each day. The newsletter conversation rate on the site was 3% from the new site visitors. Everything went great. At some point, the owners started to skip the already set periodicity. If the reading percentage was very big, more than 50%, after the publishing got infrequent, the reading dropped under 5%. Just because the people gave up of the habbit of reading daily the stuff they received. It took huge efforts for the clients to include us in their daily reading list and that habit dissipated incredible fast. Just like Scheherazade. All the effort went to the drain, just because the owner determination was not there to keep up the pace. We live in a world where attention is very scarce… Build addiction, and you will rule the world. Spoil the interest and,...
The weirdest site we ever did!

The weirdest site we ever did!

Reversible Destiny (http://www.reversibledestiny.org). This is a weird site done by us for a weird client. We had to do everything reversed as we would normally would. All our experience with usability, functionality, design, user experience – all went to the drain. Because the whole purpose of the client was to make people get out of the normality and experience weirdness. Their full existence counts on this:) “Reversible Destiny” has a very cool message behind. We can decide not to die. Yes, I know, it sounds weird :). But, challenging our robotic everyday actions that kills us a little bit each day, Reversible Destiny makes us THINK, it makes us REINVENT ourselves. Try to understand the concept. Is great and, just like they say, … can prevent you from dying! Big companies like Apple, Microsoft and others already did! Check some of their work here...
How people can be tracked even without a phone

How people can be tracked even without a phone

There is a well known fact that your phone acts as a tracking device (and listening device in some cases). There is also known that if you leave your phone in a Faraday’s Box, plus if you remove it’s battery (unless is an iPhone), you are safe of being tracked. Well, last summer in Tokyo Future Museum I saw a working model of people/crowds tracking without any personal LBS (location based service). The virtual place was called Anagura. It was a room, where at entry you scanned your QR code assigned at the entry of the museum (for personalized experience, language selector, etc). After that, a network of sensors from the ceiling tracked you wherever you’d go across the room. And in order for you to understand that you are tracked, a projected light circle of a specific color was lighted around you (also with your name and some IDs). I tried to get rid of that tracking by quick moves left/right, because it was a latency in the system, but in several seconds, the damn sensors found me again and tagged me accordingly. Inside that room there were different sorts of information desk. When I was approaching one of them, they started to play automatically and interact with me. The reason of Anagura? To demonstrate the efficiency of mathematics on controlling flows of people inside a space. For example, implemented at subway, this system would found that travelers would gain some time in crowded areas if some new procedures would be put in place. Japanese people = always improving stuff....
Facebook Reloaded

Facebook Reloaded

For a long time now, me (and other people smarter than me) said that Facebook will fade away into history. The main reasons? – history (nothing lasts forever – see MySpace, Hi5, etc, etc…) – teens behavior (teens fleeing out to other social networks) – concerns about privacy What Facebook did to reborn? They bought some of those escape teen networks: Instagram and Whatsapp. Cool πŸ™‚ So, the facebook ecosystem continued it’s growth over all age segments. More valuable sources of information (both declared and effective data) to continue it’s ascent from the second place as advertiser and target Google’s position… Facebook...