Testimonials rulz

Testimonials rulz

We live in a world where people DO NOT trust each other. Why should I give you my money, my credit card? What if you are a crook? What if I will feel sorry that I trusted you? Who are you? Why should I trust you? Why should I pay 10% more than other competitors of yours? My advice to you: use TESTIMONIALS on your site. People that have something nice to say about you, about your company or about your brand. Real people (that are perceived as real people) There are 3 types of testimonials: 1. Video testimonials (also the hardest ones to get). Get your partners, put them into a corner, take your mobile phone or your professional camera and shoot them. Video speaking πŸ™‚ It does not matter that they will mumble, that the video is shaky. The message is the most important 2. Face + name + title + company + message. It better be also recognizable persons or companies 3. Low life testimonials, that are the most difficult to believe: Joe D. “I used product X for 4 months now and I really like it. Good job!” The problem with those is that they can be invented. So, you should at least put zillions of them, to look as legit as possible. So, go get them πŸ™‚ Testimonials rulz! Need help? Drop us a...
Why an e-marketing agency does not like to work with start-up/inexperienced clients (very much)

Why an e-marketing agency does not like to work with start-up/inexperienced clients (very much)

Because it usually seems that it does not pay offΒ  πŸ™‚ Why? Because the conversion rate of a new business is much lower. “Greenhorns” are making a lot of mistakes that translate in much higher chances to screw it up. Doing a marketing campaign for a already established company, with a lot of elements to generate trust is much easier and converts much better than a new company, with no testimonials, no brand awareness, no history, no procedures, and so on. Because the budgets are much smaller A startup done by inexperienced people have very few funds and usually are allocated in the wrong proportions. People are spending money in wrong directions, with bad results and from their own pocket or for family, friends or other fools :). So, the budgets are more like market research than marketing promotion and the duration for this is limited also for eventually setbacks, that will grow the pessimism πŸ™‚ Because the stress is much higher An inexperienced client/startup is more or less just like a virgin. You need a lot of “convincing time”, instead going directly to the bull’s eye. The inexperienced client will drive you mad with crazy demands or weird assumptions. Because inexperienced clients are too emotional They are much more emotional than rational. They hope to become millionaires overnight (who doesn’t), they become depress very fast and they need motivation to move on. Most probably, they do not have even a P&L structure in mind. Not to mention that almost every start-up owner is convinced that his/her idea is the best, that he is the smartest and everybody else...
59sec LITE – Contact Form 7 Push Notifications on iOS and Android Devices WordPress Plugin

59sec LITE – Contact Form 7 Push Notifications on iOS and Android Devices WordPress Plugin

At Kuantero we launched the 59sec LITE version, which basically is a Contact Form 7 Push Notifications on iOS and Android. Why should you use it: Because 59sec helps you answer leads very fast, under 59 seconds. This will boost your conversion rates, not to mention your perceived brand value. There is a study done by MIT and Kellogg that demonstrates that in average, answering a lead in 30 minutes versus 5 minutes = 21 times LESS chances to close the sale! HUGE! How can you test 59sec LITE – Contact Form 7 Push Notifications (as well as 59sec PRO) Go www.59sec.com/test What features does 59sec LITE has? Entry Sources: Contact Form 7 plugin (only one form in LITE version) Notifications: iOS and Android push notifications (maximum 20 notifications/month in LITE version) Take users to LEADS section directly when logging into WordPress. (makes answering faster) Users: bosses. Statistics: last 30 days, per agent, per type of status Leads to be answered counter for each lead from generation until it is being grabbed (to track response time) CRM time taken for each lead lead date agent who grabbed the lead lead content status selector comments editor What features does 59sec PRO has? Visit http://www.59sec.com/features-59sec/ Here is also a short video explaining how to use it. If you want to try for free 59sec LITE, go here: http://www.59sec.com/test If you want to try for free 59sec PRO on your own site, you can do it as a 30 day-trial, no credit card required here! More details at...
Why selling online is like fishing

Why selling online is like fishing

I realized that fishing is very similar with selling stuff online. You present your merchandise to your clients as nice as you can, but they have to swallow it. πŸ™‚ You can throw worms to fishes that are vegetarian, they will disregard you. If they are with belly’s full, again no luck. Or if your offer smells …”fishy”, if it’s not set at the right water dept or they just don’t feel like biting, you will not make the sale. Maybe the poor fishes are depressed of the weather (too low or too high atmospheric pressure), or is too hot and they are feeling sleepy. Or they are hibernating because of the crisis/winter πŸ™‚ Of course, you can force the fishes population to surrender. With electricity, with dynamite, with saine… Or you can increase your chances throwing 1000 fishing rods in the pond… You can increase the brand loyalty, by giving to them some sampling (throwing food in some areas of the pond, to create feeding behavior there). You, as a seller, you have to understand fish psychology, just like your consumers’ psychology. Why they act as they are, where they are, how they feed, what are the patterns, do some A/B testing and so on. You should ever let go small fishes, after they promise you that will come back to later, when they have more kilos πŸ™‚ Fishing clients requires logical approach, mathematical approach. It requires experience and love. Yes, you have to love the fishes and the clients for them to become yours. Happy fishing!...
59sec – How to make more money in just 5 minutes

59sec – How to make more money in just 5 minutes

Do you have an wordpress site and you are selling something? Than you should really use 59sec service! It will really boost your conversion rates. Test it here if you don’t believe me πŸ™‚ But first, let me share with you one of the best sales information I ever saw (via Forbes): If you answer leads in 30 minutes versus 5 minutes, in average your chances to close the sales drops by 21 times! WOW. WOW. WOW. So, how fast do you respond to your leads? πŸ™‚   So, we are presenting: 59sec, THE Lead Management System 59sec helps small/medium companies to make more sales by answering clients under 59 seconds. Not 5 minutes, but less than 1 minute! πŸ™‚ For now is launched only in alfa, to gather feedback for the next month public launch. Technical specs for 59sec: is a wordpress plugin (cross platform development under way) works with Contact Form 7 and emails as entry sources it connects with 59sec mobile app that you can download for free from AppStore or Google Play HOW DOES IT WORK When a new lead arrives, a time counter starts running. 1 sec, 2 sec, 3 sec, …. Everybody from the sales force is notified – via mobile (push notifications), via email, via site alert (sound + popup). Also, there is a β€œBoss Notification” – you receive a warning if a lead is not answered in xxx seconds. This way you know when your sales force is not doing it’s job! Somebody from the sales team grabs the lead. The lead disappeares from the list of the rest of the...
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