Mobile Marketing

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Today i am in Mobile Marketing Conference, at Howard Johnson, at the invitation of Cristi Manafu. Here are some interesting facts INNITIATIVE

  • 300mm – smartphones today -> 1.8bln in 2013 if trend continues
  • 2.5mm smartphones in romania now
  • international, data is bigger than voice. in romania voice 43%, data 31%, sms 19%
  • 58% of respondents access mobile internet at least once per day , on average 18 minutes
  • mobile internet average – 18 min
  • over half 16-24
  • majority use it for personal use
  • mobile usage: email access, online search, reading general news, maps, IM, social network, music listenign and downloading, searching for accomodation and leisure, travel , video viewing
  • outside is more┬á mobile
  • 80% for fun, 68% to stay
  • 17% use mobile internet while watching tv, 30% while reading newspapers, 60% while listening radio
  • in romania, mobile internet is still perceived as the mobile version of the fixed internet connection. vs global where smartphone is perceived as a computer that makes voice calls also ­čÖé
  • 69% have downloaded mobile apps
  • 82% have at least one mobile app
  • only 24% have ever paid for an app (invers versus global)
  • smartphones apps average is 6 (4 downloaded) vs international 8 used and 13 downloaded
  • games 36%, music 49, gps 30%, planning 39%, social network 61%, shopping 22%
  • most used: social networking – the HIGHEST in the countries in the study :)!!! 61% vs 26% global
  • gimmicks is picking up
  • 33% have opted in to receive commercial messages. 69% have opened all messages
  • 27% say that they did not received enough messages ­čÖé – nice opportunity for advertising
  • 30% have been exposed to mobile ad banners – 44% say that banners do not disrupt
  • traffic on site sites increase 59% in the past 6 months


  • mobile allows ultra-targeting
  • free sms – and the last 15 char are used for promo

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