Mobile Marketing

Mobile Marketing

Today i am in Mobile Marketing Conference, at Howard Johnson, at the invitation of Cristi Manafu. Here are some interesting facts INNITIATIVE 300mm – smartphones today -> 1.8bln in 2013 if trend continues 2.5mm smartphones in romania now international, data is bigger than voice. in romania voice 43%, data 31%, sms 19% 58% of respondents access mobile internet at least once per day , on average 18 minutes mobile internet average – 18 min over half 16-24 majority use it for personal use mobile usage: email access, online search, reading general news, maps, IM, social network, music listenign and downloading, searching for accomodation and leisure, travel , video viewing outside is more┬á mobile 80% for fun, 68% to stay 17% use mobile internet while watching tv, 30% while reading newspapers, 60% while listening radio in romania, mobile internet is still perceived as the mobile version of the fixed internet connection. vs global where smartphone is perceived as a computer that makes voice calls also ­čÖé 69% have downloaded mobile apps 82% have at least one mobile app only 24% have ever paid for an app (invers versus global) smartphones apps average is 6 (4 downloaded) vs international 8 used and 13 downloaded games 36%, music 49, gps 30%, planning 39%, social network 61%, shopping 22% most used: social networking – the HIGHEST in the countries in the study :)!!! 61% vs 26% global gimmicks is picking up 33% have opted in to receive commercial messages. 69% have opened all messages 27% say that they did not received enough messages ­čÖé – nice opportunity for advertising 30% have been exposed...