In love and war everything is permitted, right? Or not?

In love and war everything is permitted, right? Or not?

We live in a very tough world. Competition is everywhere and when it comes to survival or growing, the morality rules seems very flexible. So, except being a high profile multinational with a lot to lose if you are doing weird stuff, all the rest are prone to do any sorts of (almost) legal action to help the survival. The online marketing offers a LOT of examples where a company can have an edge using these “lateral thinking” tools: The classic spam. Yes, I know, spam is bad, everybody hates spam, spam is a no-no…. But, the truth is… SPAM SALES! Why on earth do you think zillions of entities are keep sending spam if it would not work? For fun? No, they send spam because, statistically speaking, some of the recipients are buying. Either is a Nigerian scam, or Ray Ban sun glasses, or trips to Turkey at low cost, or whatever. Send to 1 million people a message and if 1:10,000 are buying something, that means that you have 100 sales! Trolling Nielsen shows that 68% of buyers make up their mind if they read other people opinion on the subject online (on forums, blogs, etc). So, if you, as a company, are flooding the internet from a specific market with hundreds/thousands of neutral-positive reviews for a specific brand, that look objective, that will influence the purchase decision quite a bit, don’t you think? ­čÖé Source: http://www.nielsen.com/us/en/newswire/2013/under-the-influence-consumer-trust-in-advertising.html Tracking Actually, everybody does tracking. Google, Yahoo, Overture, Facebook, up to the tiny sites. They all gather declared information, but also actual behaviors or localization data. This huge information pool...