eCommerce in Romania – GPEC 2010

Some very interesting learnings from Gala Premiilor eCommerce 2010. (live blogging) Bogdan Manole (legal) register at osim the url/brand most of the legal stuff are copy paste find replace better use unique brand names than seo optimised if you are a distributor, you should state your relationship with the rest of the brands if you have a price on a site, that is a ferm selling offer. if we have a client willing to buy, we have a contract for “ramburs” you can select clients via a clause “if you did not paid first time, next time you pay in advance” privacy policy is a public declaration on how personal data are collected and stored (we are bind by law) who r u? what personal data do you collect? why i collect personal data? how do i use them?what other third parties do have access, most operators did not fully comply with the law put an order without making an account (I HATE making accounts) deleting data of old users if not comming back after 1 year (eventually you send en email warning before) ochim.eu – for protecting the brands in EU brand protection begins when the deposit is posted. CNP  – better NOT to collect it (legally is a mess) Iustin Priescu (security) outpost24, sweden perimetral scanning at 22 scanned eshops, 2035 vulnerabilities known found iso 27001 – information security certification 5.6 out of 10 irsop PROBLEM1. attention problem – too many “distractors” – things that are not essentials are given too much importance PROBLEM 2. logic of the buyer differs from the seller (this is the most...