Being the best in the world

Yesterday I read a nice book, where they were investigating around 15 star companies that succeed to reach excellence during years. Sustainable excellence.

One take-away message was that the difference between a good and excellent company comes from the intersection between 3 circles:

– what you are most passionate about?
– how can you monetize it?
– can you be the number one in the world at that activity?

If only 2 out of 3 are met, than your company will not reach excellency. Being the best in the world in a domain that it’s too narrow, too niche, that has no proper monetisation capabilities┬á is not good. Also if you are passionate and there are money, but you cannot be the number one still is not ok

Venture investors usually buy number one or number 2 in industry. So, being the best in the world really helps ­čÖé