And this can go both ways. Also good, also bad.
There is no species on this planet, from archae, bacteria, prokaryote and eukaryotes, to plants, mushrooms, viruses, insects, mammals and humans that does not FIGHT for it’s chance to survive, to transmit it’s genes.
Fighting is embedded in our survival. When a specie stop fighting, it will become extinct really fast.
Looking algorithmically, we are bags of nutrients walking around. We eat other bags of nutrients (plants, animals), others they want to survive and target us. We are a prized value for bacteria, viruses, hungry bears, lions, mosquitos, and so on.
Also, we, as bags of nutrients, can be extended as owners of wallets. Money are an alias for a source of nutrients. Bad/not so bad people (crooks, thieves, marketers, your local yoga teacher, your state authority) are interested in those monetary nutrients you are holding in your wallet. To survive, you need to achieve a long term balance, to protect your resources, to be able to protect your family and your ability to pass on your DNA.
It feels kind of weird to see groups of people that are starting to loose sight of this reality. We live in a darwinistic reality. Fortunately, in the past 100 years we get a spoil of extra civilization. Thinks are getting better.
However, if you open your own organism towards invaders, like viruses, bacteria, mushrooms or any other kind, hoping that we’ll all hold our hands and dance Kumbaya, that’s a very idealistic view.
When a positive open entity, clueless of the outside dangers, enters in contact with a determined nutrients seeker, on long term there are probabilistic 2 options:
- the nutrient bag will be consumed by the invader, just because it’s the nature law. Lack of protection makes this the highest probability.
- the nutrient bag, in the last minute will realize he is about to be consumed and go turbo to protect his well-being. This is probable if there is still a minimum protection and the organism mobilize itself to increase protection on really short term
- the nutrient bag to change the pattern recognitions from the invader’s neurocortex, so it will decrease the risk of being eaten on long term. Long shot. Not impossible, but long shot.
Online marketing, AI marketing, or just marketing – this is a very darwinistic way to increase your chances of survival. This is trying to understand pattern recognition in the nutrients bags, called clients or potential clients. Trying to understand their needs, the patterns they react to.
It’s like going fishing. You will not put in the hook an iPhone. You like iPhones, but the fish doesn’t have that pattern recognition and it will not byte. You put a worm in the hook, because that is what the fish recognize.
An AI system will be far better at pattern recognition that humans. Humans can hold 100k-200k patterns in their expert brains, if they are experts. AI systems can hold millions of patterns. Instantly. A human expert needs decades of practice to accumulate that huge experience. But, still is dwarfed by an AI expert system.
Our solution for survival? Adaptation. Continuous adaptation. Red Queen Theory.
Marketing means understanding which buttons to push. Everything is about survival. Who doesn’t get it, will become obsolete or lunch.
PS. The picture with the relaxing grass is actually a killing ground. Grass, ants, insects, plants – they are all competing for resources.