Google Adsense vs Adbrite test results

I’ve made a test, on one of our websites targeted, to US visitors, having before Google adsense and after that adbrite, on the same ad spots. Conclusion: Google Adsense produce an income 78 (seventyeight) times bigger then AdBrite! WOW. the quality of the Adbrite’s ads was very low, the contextual targeting did not function, it was clear that they do not have quality ads. I will test also the rest of competitors, to see how they...

Recycle rulz – Colecteaza Selectiv

One of our clients, Eco-Rom Ambalaje (#1 in recycling in Romania), launched this month a campaign, with a strong call2action. Colecteaza Selectiv ( 50 bikes as prizes. 3 bikes for the most influencing bloggers + 30 tshirts made from recycled PET. As the campaign ends on October 3rd, we’ll give more nice results after that. Excellent results so...

SEM conference at Orange Meetup September 2010

This evening I’ve been to a Orange Meetup, organized by Orange Romania. Excellent ROI for me. The topic was SEM. The guests were 2 ladies (Amelie and Essuhana) from eSearch Vision, a french SEM agency. The moderator was Maria H. – a very human presenter:) Here are some interesting facts: they run 0.5bln eur clicks budgets (per year?) the minimum monthly clicks costs per company in france – 10k eur the agency fee in france – depends. Minimum flat fee 1500 eur, or percentage (15% of spent clicks), or 1 eur/sells, or …. in france 30% of all advertising in online goes to PPC sem on mobile is almost zero – 1% they use their own software to manage google, yahoo, bing (they are the same?) ask, facebook (to come) it’s a good ideea to target your own name, including for increasing the quality score they offer a 3 months trial, anytime walkaway. google countes impressions after 3 seconds. So google instant is not impeedint this a lot broad match clicks 80% -> 69% sales (which is normal). They try to use exact matches a lot. they just won the Orange Romania SEM account...

WordPress bans sites if wrong links appears in blogroll

This week, wordpress banned 2 of my wordpress sites, one with PR 4 and one with PR 3. They banned it automatically after I posted a specific url to a travel dot com site that was ok from reputation point of view (as far as I thought). I just saw a big red thing saying your site is down for breaing TOS. The shock was pretty big. The loss was also pretty big. All the content on those two sites was original and it was giving a lot of benefits to visitors. Also, the sites had like several hundreds visits per day. They were alive. After talking with wordpress guys, they reinstated both of my sites, but with one condition: to take out the last site introduced in blogroll. Which of course i did. However, i found it interesting that they ban sites for specific links that appears on their platform. Just like google is doing the same thing – bad neighborhood, but not as strict as wordpress....
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