Conversion rates on internet are always improvable

Apart from working for others we also have our own sites, so we are very interested in conversion rates and how to improve them. I was very happy these days when, with a small improvement i made to a site, I increased by 3x the CTR for the adsense. That means 3x more money in the bank 🙂 Obviously, I applied the learnings on other sites as well, with the same nice results. Now I’ll go to clients and tell them: Give me 30% of the extra you will gain based on my optimizations. Win-Win situation, isn’t it?...

7 items on consumer experience

Usual, a website is analyzed via several filters: SEO, usability, functionality, design, consumer experience. Here are 7 things that you should be careful to check all when we’re talking about consumer experience: useful desirable accessible credible valuable findable...

SEO vs SEM

Why is better to use SEM versus SEO sometimes: – With SEM you can find instantly if your business is good or not. With SEO you need to wait weeks/months. – Sometimes, SEM have higher guarantees to show your ad higher then SEO – With SEM you don’t need to waste money on building pages, getting link exchanges, optimization. Also, with crappy pages, but ok from usability point of view, you can generate higher sales versus with perfect SEO optimized...