Why selling online is like fishing


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I realized that fishing is very similar with selling stuff online. You present your merchandise to your clients as nice as you can, but they have to swallow it. 🙂

You can throw worms to fishes that are vegetarian, they will disregard you.

If they are with belly’s full, again no luck.

Or if your offer smells …”fishy”, if it’s not set at the right water dept or they just don’t feel like biting, you will not make the sale. Maybe the poor fishes are depressed of the weather (too low or too high atmospheric pressure), or is too hot and they are feeling sleepy. Or they are hibernating because of the crisis/winter 🙂

Of course, you can force the fishes population to surrender. With electricity, with dynamite, with saine… Or you can increase your chances throwing 1000 fishing rods in the pond…

You can increase the brand loyalty, by giving to them some sampling (throwing food in some areas of the pond, to create feeding behavior there).

You, as a seller, you have to understand fish psychology, just like your consumers’ psychology. Why they act as they are, where they are, how they feed, what are the patterns, do some A/B testing and so on. You should ever let go small fishes, after they promise you that will come back to later, when they have more kilos 🙂

Fishing clients requires logical approach, mathematical approach. It requires experience and love. Yes, you have to love the fishes and the clients for them to become yours.

Happy fishing!

via zookyworld.wordpress.com

via zookyworld.wordpress.com

 

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