• My take away from 2010 football worldcup

    My take away from this football worldcup was the fact that i saw several chinese companies advertising themselves near the field, together with coke, canon, hyunday and other classic big spenders! On my Romanian blog i said at some point that Made in China will be as valuable as Made in Japan

  • Google is focusing more on localisation

    Lates google.com’s change in algorithm is pretty weird. Because it gives a bigger importance for the sites reputation than the exact search term. And the only potential explanation is the increase on importance for localisation. Explanation: You search a string “a b c” where a b c are separate words. Until recently, if you had…

  • Career orientation tests from Talentgate

    One of my clients, Talentgate, has a very cool mission: help people find their career guidance, based on some career orientation tests they developed. After you create an account, you fill in the cv (to have a minimum 65% completion rate) and after that you are able to make the 3 tests. By the way,…

  • RAID crash causes dissapearance of my last two posts

    A very annoying thing happen friday. Elvsoft, one of my Romanian hosting providers, just had a Raid HDD that crashed, so all posts that had been written that day did not saved. Even they’ve been very prompt in solving the error, still was annoying. I just realized once again, if necessary, the importance of backup.…

  • Why I love the hackers, the virus creators and the (some) online crooks and spammers

    I love them because they most of them they are very creative. Sometimes they demonstrate a huge lateral thinking that makes you say WOW. The all time favorite: the seller of unbelievable ultra cheap inflatable woman. Do u know the story? ๐Ÿ™‚ A guy soldย  several inflatable woman at incredible low price. The shocked buyers…

  • Nice learnings from JCI mentor startup meeting

    Like I said on twitter earlier, I’m gonna be a mentor again. Mihai Nasaudean invited me and as he promised it will not take so much time from my daily schedule, i said yes. And until know i don’t regret i do ๐Ÿ™‚ Learnings from today: my next business will be as a garbage man:).…

  • Myspace and hi5 on decrease. Facebook still on the rise

    I never heard a sound from myspace lately. Several years ago it was the hottest thing on the market, and now… the traffic dies slowly. Same hi5. Facebook traffic on the rise.

  • Yahoo better than Google

    In the past weeks for some of the advertising campaigns we manage for US/Canada we saw that yahoo brings more ROI than google. The number of searches are clear in favour of Google. But the competition is so high on google that for some keywords you better have hyper conversion rates. While yahoo has much…

  • Is anchor link still relevant in SEO? And why?

    Any SEO expert (me included) will tell you that is critical to have links from other valuable sites, preferably on self-descriptive anchors, based on what you want to be found after. This is one of the most important things in SEO. It’s proven. It works. But, there is a “but”… I have a question, for…

  • What do you want? Fame or Fortune?

    Last year, I wrote a very interesting article on my Romanian Blog, regarding innovation versus duplication. And the conclusion was that from business model point of view, for small players it makes more sense to copy then to innovate (not a very politically correct opinion, but I don’t care of being cucher). Here is the…

  • Career. To be or not to be

    Especially during my BestJobs working period, I encountered the following situation: young people don’t know where to go, what to do, who to speak in order to have a successful professional career. The Romanian school sucks (in order of career counseling). I remember at some point, I made a proposition to Ecaterina Andronescu, the rector…

  • Why focusing your business on affiliates programs is sometimes a dumb idea

    Having your business based on money received from affiliates programs is not a very smart idea. Because is not sustainable in time and the benefits are hundreds times less a real business. So, the opportunity costs that you miss by focusing on affiliates are very high. Let me demonstrate: Affiliate program: You deliver a sell,…

  • Ferseta’s Law on e-Marketing Projects

    After working on tons of e-marketing projects, more simple or more complicated, this morning I generated a theory, a law, very much likes Murphy’s ones ๐Ÿ™‚ Ferseta’s Law on e-Marketing Projects For every degree of complexiness for 100% increase, following things usually happens: – Duration of an e-marketing project is increasing with 200% times (more…

  • What do you do on May 1st? Quick poll

    Our friends, the Enescu Family from CaseFaraIntermediari.ro (“Homes without middle men” in free translation) are running a quick poll of 5 questions, regarding your going out habits this years’ May 1st. It would be nice to find out the results. ๐Ÿ™‚ My guess: middle men are going away into history. So, here it is: poll…

  • Excellent business growth idea. Anyone interested?

    In the past months, I received some very interesting cooperation proposals, from Romania and USA, that I must say they really works. Join some “360 degrees offering groups”. What are those? An association between complementary businesses that goes to a client with a complete offer. So, Ferseta e-Consulting Cabinet (offering e-marketing services) + a PR…