Being #1 in Google results gives you aprox 32.5% clicks. #10, only 2.4%


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Ever wondered how many clicks you get by being higher or lower on Google results?

Of course, it’s kind of obvious that mostly nobody are searching on page 2, 3 and so on, unless what they do not find what they are searching for… So they dig in. But, in the vast majority of the cases, people will click the first result, just because it’s there. The same with Google Adwords. being #1 gets you more clicks (for which you pay more), but not necessary are better converting, just because people rushed in 🙂

So, here it is:

Google Result Page Rank

 Average Traffic Share

1

32.5%

2

17.6%

3

11.4%

4

8.1%

5

6.1%

6

4.4%

7

3.5%

8

3.1%

9

2.6%

10

2.4%

11

1.0%

12

0.8%

13

0.7%

14

0.6%

15

0.4%

google clicks per position

 

This is the source: http://cdn2.hubspot.net/hub/239330/file-61331237-pdf/ChitikaInsights-ValueofGoogleResultsPositioning.pdf

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